And I was a bit disturbed. How and why was this search term what led someone to my blog? I don’t know why it took me so long to turn to Google Analytics for the answer, but I finally did yesterday. Then, I geeked out on my numbers for an hour, because the custom reports are now one of my new favorite things. I was able to make a report that told be where the people who found my site via a specific search term come from. This particular search seemed to have originated in West Hollywood, which probably means they were looking for the Paramount lawyer with whom I happen to share a name. I really have to fight the urge to say “all data belong to us.” Or to combine internet memes, and go with something like “all yur dataz belung to uz”. I’mÂ not saying these things. I’m just saying I have the urge to.